FAQs
What Is HypeIndex?
HypeIndex is a curated music discovery platform focused on surfacing notable new releases and breaking artists to a global network of industry professionals.
Originally launched as a grassroots industry newsletter, HypeIndex has grown into a multi-channel platform now read daily by thousands of music industry professionals across key global markets.
Today, HypeIndex combines editorial curation with targeted distribution across email, web, and streaming, highlighting new releases to A&Rs, record labels, publishers, PRs, DSP teams, live agents, and tastemakers.
Our core product is a daily editorial briefing, supported by website features and curated playlists, designed to position new music at the point where it matters most.
Why HypeIndex Exists
The modern music landscape has created a discovery problem.
More artists than ever are releasing music independently. At the same time, the volume of new releases has made it increasingly difficult for high-quality records to reach the right audience.
Streaming platforms and algorithms tend to reward momentum, not necessarily new or emerging talent at the earliest stage.
HypeIndex was built to address this gap.
Our focus is simple:
identify strong records early and place them in front of the people who can act on them.
What HypeIndex Does
HypeIndex operates as an editorial layer within the music discovery ecosystem.
Selected releases are distributed across our core channels:
Daily Industry Email Briefing
Delivered to a curated network of 4,000+ music industry professionals including A&Rs, labels, PRs, publishers and agents.
HypeIndex Website
Featured releases are published and positioned as part of our ongoing editorial coverage.
Curated Spotify Playlists
Where relevant, tracks are supported across our genre-focused playlists, extending listener reach.
Our distribution is built around a defined, industry-facing audience rather than open consumer reach, allowing us to position records in front of relevant decision-makers rather than passive listeners.
Who We Reach
HypeIndex is read by a global network of music industry professionals, including:
A&R representatives
Record labels (independent and major)
PR and marketing teams
Press and media
Playlist curators
Music publishers
Sync agents and supervisors
Live agents and promoters
Our Editorial Policy
All submissions to HypeIndex are reviewed editorially.
We focus on records that demonstrate a clear level of quality, identity, and relevance. This typically includes strong production and songwriting, a defined artistic direction, and early signs of traction or momentum within a specific audience.
Our aim is not to cover everything, but to identify releases that we believe can be effectively positioned within our network and resonate with an industry-facing audience.
Not every submission is accepted.
We maintain a selective approach in order to preserve the quality and credibility of the platform, both for the artists we feature and the professionals who rely on our briefing.
In some cases, selected features are subject to a distribution contribution. This covers the cost of editorial placement and distribution across our channels, including the website, daily briefing, and playlist support where relevant.
This model allows us to operate independently while continuing to invest in distribution and maintain a focused, curated platform.
HypeIndex is not a playlisting service, and we do not sell streams or guaranteed placements.
We operate as a curated editorial platform, focused on:
selecting records we believe in
positioning them within an industry-facing context
distributing them across our network
Artists and teams use HypeIndex as part of their release strategy, particularly when looking to reach industry professionals during key moments of traction.
The platform is best understood as a curated media and distribution layer, rather than a promotional service.
We’re committed to identifying standout artists and releases at the earliest stages of their trajectory. Below is a recent selection of artists we’ve featured and flagged to our network at key moments - ahead of, or during, their breakout - helping signal them to key industry tastemakers and decision-makers.
Ninajirachi
First Featured August 2025
We featured ‘Fuck My Computer’ as the focus single from Ninajirachi’s debut album I Love My Computer upon release, spotlighting the project to our network of industry subscribers at a key early moment. The album went on to receive significant DSP editorial support and achieved ARIA chart success, alongside multiple award nominations across Australia, marking Ninajirachi as one of the country’s standout emerging electronic artists.
Chappell Roan
First Featured April 2024
We featured ‘Good Luck, Babe!’ following Chappell Roan’s signing to Amusement Records / Island, flagging the release to our network at an early stage of its breakout. The single went on to achieve major Spotify editorial support and peaked at #4 on the Billboard Hot 100, propelling Chappell Roan firmly into the mainstream.
Lola Young
First Featured June 2024
We featured ‘Messy’ as the record began gaining traction on TikTok, highlighting it to our network at an early stage of its viral momentum. The single went on to top charts across multiple territories including Belgium, Croatia, Israel, Australia and Ireland, before peaking at No. 14 on the Billboard Hot 100.
Tyla
First Featured July 2023
We featured ‘Water’ following its initial viral impact on TikTok, highlighting the record to our network as it entered its breakout phase. The single went on to achieve top 10 chart positions across multiple territories, including South Africa, the United States and the United Kingdom.
The Last Dinner Party
First Featured May 2023
We featured ‘Nothing Matters’ as The Last Dinner Party’s debut single on Island Records, introducing the release to our network at an early stage of the band’s emergence. The band went on to secure major festival bookings including Glastonbury and Latitude, a European support tour with Hozier, and were awarded the Rising Star award at the Brit Awards 2024.
Jelly Roll
First Featured January 2023
We featured ‘Son of a Sinner’ as the record began gaining traction, highlighting it to our network at an early stage of its crossover breakout. The single went on to peak at No. 8 on the Billboard Hot Rock & Alternative Songs chart, with Jelly Roll later winning Male Video of the Year, Male Breakthrough Video of the Year and Digital-First Performance of the Year at the CMT Music Awards.