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Behind The Music

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Behind The Music

About Behind The Music

Behind The Music is an interview series from Hype-Index exploring the people behind today's music industry. Through conversations with artist managers, publishers, marketers, publicists, label executives and other industry professionals, the series aims to shed light on how artists are developed, supported and discovered behind the scenes.

Each interview offers a practical look at the roles, decisions and day-to-day work that help shape modern music careers.

Kate Edge (Autonomy Music Group)

Kate Edge talks story-led campaign building, audience connection across platforms, and the challenges of establishing clear artist identity in an increasingly crowded digital environment

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David Sullivan (Wiful & Sullivan Publicity)

David Sullivan talks how PR campaigns are built from the ground up: developing press narratives, securing coverage and working out how traditional publicity fits alongside streaming, editorial playlists and social media.

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David Sullivan (Wiful & Sullivan Publicity)

David Sullivan talks how PR campaigns are built from the ground up: developing press narratives, securing coverage and working out how traditional publicity fits alongside streaming, editorial playlists and social media.

Read More

Hype-Index

Hype-Index© is a curated music discovery platform focused on surfacing notable new releases and breaking artists to a global network of industry professionals.

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© Hype-Index 2026. Built with ♥ in Brighton, UK.

Hype-Index

Hype-Index© is a curated music discovery platform focused on surfacing notable new releases and breaking artists to a global network of industry professionals.

Home

About

Advertise

Testimonials

FAQs

Terms

Privacy

Archive

Company Spotlights

© Hype-Index 2026. Built with ♥ in Brighton, UK.