HYPE-INDEX© PLUS

Playlisting and music PR for releases that need industry momentum.

Playlisting and music PR for releases that need industry momentum.

Campaign support for artists, managers and labels who want credible reach: Spotify curator pitching, editorial positioning and music PR built around a clear release story.

Campaign support for artists, managers and labels who want credible reach: Spotify curator pitching, editorial positioning and music PR built around a clear release story.

Campaign desk

Built for tracks with a story, not spray-and-pray promotion.

Built for tracks with a story, not spray-and-pray promotion.

Curator targeting
Spotify first

Press angle
PR ready

Reporting
Clear outputs

Audience
Real context

4,000+
industry readers

4,000+
industry readers

Spotify
curator pitching

Spotify
curator pitching

Music PR
angle editing

Music PR
angle editing

Reports
you can use

Reports
you can use

The release problem

Good music still needs a credible route into attention.

Good music still needs a credible route into attention.

If the campaign starts after the release is already live, you’re usually too late.

If the campaign starts after the release is already live, you’re usually too late.

Most artists don’t need more generic promotion. They need a cleaner campaign angle, a targeted route into curators and press, and a reason for industry people to care before the momentum has already passed.

Most artists don’t need more generic promotion. They need a cleaner campaign angle, a targeted route into curators and press, and a reason for industry people to care before the momentum has already passed.

Hype-Index Plus is built around that gap. We package the release like an industry briefing: what’s interesting, who it’s for, where it should travel, and which contacts are most likely to understand it.

Hype-Index Plus is built around that gap. We package the release like an industry briefing: what’s interesting, who it’s for, where it should travel, and which contacts are most likely to understand it.

That means no fake guarantees, no vanity numbers and no vague “awareness” campaign. The job is to create credible opportunities: playlist consideration, editorial coverage, stronger release context and a campaign record you can build from.

That means no fake guarantees, no vanity numbers and no vague “awareness” campaign. The job is to create credible opportunities: playlist consideration, editorial coverage, stronger release context and a campaign record you can build from.

→

Best fit: artists with a finished track, clear release date, strong visuals and enough story to pitch beyond “new single out now”.

Choose the campaign desk.

Choose the campaign desk.

Switch between Spotify playlisting and music PR packages. Every campaign includes human review, campaign notes and transparent reporting.

Switch between Spotify playlisting and music PR packages. Every campaign includes human review, campaign notes and transparent reporting.

Spotify Playlisting

Music PR

Playlist Starter

£149

A focused playlist push for one priority track, including curator targeting, pitching and delivery notes.

• 30 curator targets • 7-day campaign window • Post-campaign report

Most booked

Playlist Momentum

£349

A wider campaign built for artists with a clear release story and enough audience signals to amplify.

• 90 curator targets • Priority positioning • 14-day campaign window • Placement report

Playlist Campaign

£699

A release-cycle playlist campaign for sustained discovery across curator, niche and tastemaker playlists.

• 200 curator targets • 28-day cycle • Weekly notes • Strategy debrief

Playlist Starter — £149

30 curator targets, a 7-day campaign window and a post-campaign report.

Playlist Momentum — £349

90 curator targets, priority positioning, a 14-day campaign window and placement reporting.

PR Momentum — £599

120 media targets, pitch copy, follow-up sequence and coverage report.

What you’re really buying is a release desk.

What you’re really buying is a release desk.

Not a blast list. Not empty “exposure”. A small campaign machine that turns your release into a clear pitch, puts it in the right inboxes, and gives you the next move.

Not a blast list. Not empty “exposure”. A small campaign machine that turns your release into a clear pitch, puts it in the right inboxes, and gives you the next move.

A sharper pitch

We help translate the release into a concise industry angle: genre position, audience signal, press hook and why now.

Better target selection

Playlisting and PR are only useful when they reach the right micro-scenes, tastemakers and genre lanes. We narrow the list before outreach starts.

A campaign trail

You leave with a record of what was pitched, what landed, what moved and which lane deserves the next push.

No vanity promise

We don’t sell fake certainty. We sell better campaign preparation, better outreach and clearer signal from the market.

Have a track ready? Don’t wait until release week to find out the angle is unclear.

Have a track ready? Don’t wait until release week to find out the angle is unclear.

Submit for review

Before you spend another budget cycle

A campaign should make the release easier to explain, not harder to track.

A campaign should make the release easier to explain, not harder to track.

If you’ve tried playlist pitching or PR before, you probably know the problem: too many vague updates, too little strategy, and no clear sense of what the campaign actually taught you. Hype-Index Plus is designed to keep the process legible. You know what is being pitched, why it fits, where the push is focused, and what the next move should be once the campaign has run.

If you’ve tried playlist pitching or PR before, you probably know the problem: too many vague updates, too little strategy, and no clear sense of what the campaign actually taught you. Hype-Index Plus is designed to keep the process legible. You know what is being pitched, why it fits, where the push is focused, and what the next move should be once the campaign has run.

Good fit if…

Good fit if…

You have a finished release, a real timeline, usable visuals and a story that can be sharpened for curators, editors or industry contacts. You want momentum, but you also want to understand which lane is actually responding.

Not a fit if…

Not a fit if…

You need guaranteed streams, paid placements, instant press promises or a campaign that ignores release quality. Plus is for credible outreach and stronger release positioning, not artificial shortcuts.

01 / Send the track

Share the music, links, release date, campaign assets and what kind of audience you’re trying to reach.

02 / Shape the angle

We refine the story, match it to the right curator or media lane, and start outreach with a clear positioning note.

03 / Report the signal

You get a concise campaign summary with what landed, what moved, and what should happen next.

Questions artists ask before they book.

Questions artists ask before they book.

Do you guarantee playlist placements? No. We guarantee the campaign work: targeting, pitching, follow-up and reporting. Can PR and playlisting run together? Yes, if the release story is strong enough. When should we start? Ideally two to four weeks before release, or immediately if the track is already live and still has a clear angle.

Do you guarantee playlist placements? No. We guarantee the campaign work: targeting, pitching, follow-up and reporting. Can PR and playlisting run together? Yes, if the release story is strong enough. When should we start? Ideally two to four weeks before release, or immediately if the track is already live and still has a clear angle.

Send your release details

Ready to put your release in front of the right people?

Ready to put your release in front of the right people?

Book a Hype-Index Plus campaign and we’ll help package the release, identify the right targets and report the signal clearly.

Book a Hype-Index Plus campaign and we’ll help package the release, identify the right targets and report the signal clearly.

Submit your release